Licious is Winning Hearts with its Luscious Non-Veg Food Produce!
One of the few major food ventures that deal with the supply of fresh meat and seafood, the brand Licious has become a great accomplice for all Non-Vegetarian foodies. Licious got initiated in the Silicon Valley of India-Bengaluru in 2015. It is the culmination of the efforts of two visionaries, Vivek Gupta and Abhay Hanjura. The company Delightful Gourmet Pvt Ltd owns Licious.
The idea behind the venture is to enable people to avail of hygienic and salubrious non-veg meat and seafood items in their home’s comfort. Licious’s end-to-end business model, also known as the Farm-to-Fork Model, includes procurement, processing, storage, and delivery of non-veg products. It also offers marinated ready-to-cook varieties and chunky spreads along with natural raw produce.
We are all aware of the realities of the local meat and seafood markets in India. Almost all the traditional meat shops and fish markets are intensely filthy. There are hardly any standards of cleanliness maintained. It makes many people question the safety of meat and seafood they buy from such places.
Licious is the solution to this significant issue. Licious has infused the power of technology in its functioning to source and deliver safe and fresh meat for its customers. All the items are processed and stored as per internationally-acclaimed benchmarks. The company has FSSC22000 UKAS Certification for its food safety standards.
Licious retains a skilled team of microbiologists and technologists, also known as the "Meat Scientists." Natural Tenderisation, Special Cold-chain storage systems, and ageing neutralization stand among the techniques used to retain the quality of meat. The brand has the support of a team of more than 2000 employees across the nation.
Since its foundation, in the past 5 years, Licious has spread its wings across India's many cities. Apart from Bengaluru, Licious currently operates in almost all the major cities of India, including Delhi, Mumbai, Pune, Hyderabad, Chennai, Mohali, and Chandigarh. It now retains a customer base of about three lacs. At Licious, customer orders get routed via the brand's app and website, along with other collaborators like Grofers, BigBasket, and Amazon.
Licious deals with more than 180 local and international vendors to obtain raw meat and seafood for further processing and delivery. The company has 4 main processing centers and more than 27 delivery centers in India.
Range of Products from Licious
The meat and seafood varieties are exquisitely tailored as per the multiple dishes like curries or biryani that any given customer wants to cook using the produce. The brand even offers loyalty programs, discount offers, and coupon codes for its users.
Mutton- Regular, Curry Cut, Minced, Boneless, Lamb Soup Bones
Chicken- Fillet Cut, Chicken Legs, Breasts, Boneless, Whole Chicken
Ready-to-Cook Varieties include- Seekh Kebabs, Lamb and Chicken Soup Bones, Ready-to-fry Fishes, Chicken, and Fish Tikkas, Galouti Kebabs, Cutlets, Koliwadas, Tandoori Varieties, Chicken Wings.
Eggs- Brown and Classic White Eggs
Seafood- Different Fish Varieties, Prawns, Crabs, Squid as per location
Cold-Cut Options- Smoked and Sliced Chicken, Salamis, Sausages, Lyoner
Special Spreads- Assortment of Chicken Spreads, Various Prawn Spreads.
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